Why is Demonia called DemoniaCult in the EU?
Demonia or DemoniaCult? Background on the Brand Name
Those searching for Demonia shoes will inevitably come across the name DemoniaCult in Europe. Many customers ask us about the reason for this name change and why some US models are not available in Germany.
1. Why is the brand called "DemoniaCult" in the EU?
The reason lies in European trademark law. In the EU, the trademark rights for the word "Demonia" belong to another company. To avoid legal conflicts, the manufacturer Pleaser USA officially sells its cult collections in Europe under the protected name DemoniaCult.
These are exactly the same designs, the same quality, and the same production from Pleaser USA.
2. Why are not all models available in Europe?
This is the point that pains many fans the most. The reason for this is the physical branding on the shoes:
- Some US models have the lettering "Demonia" permanently incorporated – for example, as a relief in the platform sole, as an embossing on metal buckles, or in the lining.
- Since the word "Demonia" is trademarked in the EU, these specific models with the visible lettering cannot be sold here.
Only models that are produced neutrally or with the branding "DemoniaCult" can legally find their way into our shop.
Conclusion for you: When you shop at peachyboots.de, you receive guaranteed original goods from Pleaser USA that are approved for the European market. We always strive to list all models that comply with EU branding regulations.
